Beyonce launches her new perfume Rise in February of 2014. The concept that lies behind the creation of this fragrance was inspired by Beyonce’s on-stage persona, as well as by “female empowerment and finding the inner strength that makes women so beautiful" (wwd). The fragrance is supposedly more intimate and more natural than the previous ones, inspired by the works of singer's favorite poet Maya Angelou.

The composition is announced as intoxicating, addictive and luminous floral created by Loc Dong. Its opening notes include apricot, Italian bergamot and iced basil sorbet. The main note of the perfume is, of course, orchid and this time it is an orchid called "Golden Symphony", which is mixed with freesia and Sambac jasmine flowers and placed at the base of the autumn woods, cashmere, musk and vetiver.